Josh — Founder & Guide
Provecho Taco Tours · Mexico City
My family moved to Mexico City from Turkey. So when I first landed here in 2019, maybe it shouldn't have surprised me that I'd end up moving here too.
Looking back, my whole career was pointing me here without me realizing it. As a concierge and in luxury private travel across Latin America I loved one thing above everything else — helping people make moments that stuck. The kind of memory that comes up years later at a dinner table. After the pandemic I ended up in sales and something never sat right. I was good at it but I was missing the thing that actually mattered to me. I got stuck in a rut that felt increasingly far from who I was.
Seven years of wandering these streets, learning the neighborhoods, finding the places that don't need a sign because the people who matter already know where they are. By 2023 I was here almost full time, working remotely, talking about this idea with anyone who would listen. 2024 was more of the same. In 2025 I finally stopped talking and took the plunge.
I've never been interested in the version of travel that lives on a screen. No lists, no rankings, no shortcuts. I wanted to move through a place the way Bourdain did — with curiosity, with respect, with a willingness to sit down anywhere and stay awhile. To be a traveler, not a tourist.
So when people I knew started visiting, I took them with me. And every single time I watched the same moment happen. That first bite at the right place. That look. That laugh. The one where you know you're going to be talking about that taco for the rest of your life.
Let's sit curbside, raise a glass, and say what everyone says before that first bite — ¡Buen Provecho!
